Debora Estrada Lobo

GALA is a real estate boutique firm with services in Monterrey, Mexico. After some changes within the organization, it was important to redesign the company’s business cards and expand on ways to better establish their brand with the goal of creating a recognizable identity.

 

This boutique real estate firm mainly services high profile executives. And therefore, it was important to create a brand that exhibited sophistication, soberness and reliability without dramatically changing the fundamental characteristics of its prior brand. To start the re-branding of GALA, personalized business cards were created for each partner. Letterheads were also designed for increasing brand identification.