CRUMBS
Crumbs is a personalized cake shop that makes its product by order only. Because Crumbs is not a brick and mortar business—all orders are taken by phone—its founder wanted to invest in building a brand identity that customers could easily identify. The shop started out in 2016 and has since become known for its minimalist and elegant products.
Through the branding efforts, a new minimalist lettermark logo was created, which elements where used to identify a pictorial mark that is now used as a smaller alternative version of the brand. While the lettermark is used on its official Instagram account as a profile, the pictorial mark is used in circular sticker tags (2.36 and 1.18 inches in diameter) on the product's packaging. Both logos are used on the business card.
