WORK EXPERIENCE | deboraestradalobo

HGTV & DIY Network Branded Entertainment, Production Coordinator

Discovery Inc. | Knoxville, TN 2018 - Present

Concept, write, log footage, produce and oversee edit for 65+ promos, social videos and sizzle reels under tight deadlines
- Lead Producer for Sony Pictures’ Hotel Transylvania 3: Summer Vacation integration with HGTV
- Associate Producer for Lowe’s Start Here ($20+ million) co-branded partnership with HGTV and DIY Network
- Associate Field Producer on location for 5+ custom shoots
- Lead Production Coordinator for Subaru’s Outback 2020 custom co-branded promo with HGTV
Develop ideas, create timelines and write 100+ creative proposals for advertising partners generating millions in revenue
Manage all incoming requests for creative proposals, ensure all deadlines are met, and process creative requests as needed
Catalogue 250+ show episodes to facilitate creation of Upfront anthems, brand campaigns and co-branded projects
Restructured team’s archival methods to ensure all assets are accounted for future AdSales needs
Formulated detailed log sheets of department’s custom shoots, maximizing footage usage by producers and designers
Archived show and talent images to new software and ensure all assets attain correct metadata and copyright information, reducing liability of incorrect use of photography
Supported design team by gathering show and talent images for various OTT platform syndication purposes

Brand Advisor

Independent Consultant | Dallas, TX January 2017 - Present

Advise five clients about ways to increase their brand identity by providing competitive research and defining vision plans
Develop logos, websites and visual designs – including social media and promotional material – to establish brand identity
Manage social media accounts to promote clients’ products and reinforce brand identity, resulting in over a 50% increase in followers and engagement

HGTV, DIY Network and GAC Creative Services Intern

Scripps Networks Interactive | Knoxville, TN January - December 2017

Conceptualized, wrote, logged footage, and produced 25+ on-air, social, VOD and OTT promos, delivered under deadlines
Produced two long-form videos featured in 15 Santa HQ mall activations in the United States
Collaborated in idea development, timeline creation and writing of 30+ creative proposals for advertising partners
Managed weekly status updates for the Creative Service department
Archived, collected data, and developed spreadsheet providing quarterly comparisons and analysis of sold concepts
Acted as Production Assistant on three video shoots and supported Executive Producers, Producers, Production Managers as needed in the office during pre- and post-production

Account Manager & Art Director

Agency 7 | Bloomington, IN August - December 2016

Managed team of three to develop strategic campaign and produced quality work to increase traffic in client’s retail store
Generated print and digital content - website, newspaper, direct mail, and email marketing campaign - to increase brand awareness and develop desired positioning amongst competitors
Collaborated with client on progress made on campaign and other miscellaneous information and updates

Trade Marketing Intern

AT&T Trade Marketing Mexico | Monterrey, MX June - July 2016

Developed implementation and user manual of business operations application ProtoForm for department and its provider Servicios Integrales Kuppe S.A. de C.V.; ProntoForm was implemented nationally by the department to streamline processes and standardize corporate image after merger
Generated future BTL advertising creative concepts for image and selling activations for points of sale
Administrated and distributed promotional material and uniforms for sales personnel

PR Intern

Jupiter Media | Monterrey, MX June - July 2015

Coordinated communication between departments to complete projects effectively and efficiently
Built database of forum invitees, generated and translated material for forum speakers and social media content
Contributed in the production, recording and editing of various TV spots